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EmpowerU Limited (“EmpowerU”, “us”, “we”) is committed to protecting the privacy, confidentiality and security of the personal information we hold by complying with the requirements of Personal Data (Privacy) Ordinance with respect to the management of personal information. We are equally committed to ensuring that all our employees and agents uphold these obligations.

Our personal information collection practices are set out below, detailing the type of information we gather and track, how the information is used and with whom the information is shared. This Privacy Statement also applies to personal data which is collected, processed or used by EmpowerU's  service providers for service delivery on our behalf.


Purposes for Collecting Personal Information

At times you may be asked to provide us with personal data about yourself including your name, contact information, credit card payment details, etc., in order for you to:

  • make a donation

  • sign up to an event or activity

  • submit your application for employment or volunteering opportunities

  • respond to a donor survey

  • subscribe to an e-newsletter

The exact purpose for which we will use your personal data is set out in the personal information collection statement provided to you on or before the collection of your personal data. Depending on the nature of the activities in which you may take part, some of the information we request from you will be mandatory, while the supply of other information is optional. At the time of collection of your personal data, we will indicate what is mandatory and what is optional. If you choose not to let us have the mandatory information, we may not be able to provide the related services or products requested by you.

By submitting to EmpowerU your personal data, you consent to EmpowerU's usage of your data in connection with the provision of services or products that you wish to acquire in accordance with the personal information collection statement provided to you on or before the collection of your personal data.


Transfer of Personal Data

For operational reasons, we may use external third parties to support our service provision, which may consist of credit card payment processing, customer enquiries handling, packaging and delivery, and marketing and communication activities on our behalf (we will never provide your personal data to any third party service provider for the purposes of enabling that third party to market its own products or services to you). The personal data we transfer to our service providers (whether inside or outside Hong Kong) is provided strictly on a need-to-know basis, and the security and confidentiality of all personal data is safeguarded by contractual means between EmpowerU and our service providers.

In order to improve the quality of our service, we also from time to time use your personal data for statistics and survey purposes. All reports we share or publish do not contain personally identifiable information. Your privacy is protected.


Website Cookies

When you visit our website we will record your visit only as a “hit”. The webserver makes a record of your visit that includes your IP4 addresses (and domain names), the types and configurations of browsers, language settings, geo-locations, operating systems, previous sites visited, and time/duration and the pages visited (“visitor data”). We use the visitor data for the purpose of maintaining and improving our websites such as to determine the optimal screen resolution, which pages have been most frequently visited etc. We use such data only for website enhancement and optimisation purposes. We do not use, and have no intention to use, the visitor data to personally identify anyone.

You can choose to disable such cookies by changing your browser settings.

Use of Personal Data for Direct Marketing​

EmpowerU would like to be able to contact you to keep you informed of EmpowerU and EmpowerU's campaigns, activities and fundraising appeals to support EmpowerU's  programmes.

However, we cannot use your personal data for such purposes without obtaining your prior consent. You can indicate your preference not to receive such information in the personal information collection statement provided to you at the time that we collect your personal data for such purposes. You can also contact us at any time (via the contact details below) to inform us that you wish to cease receiving such further marketing materials. It may take up to maximum 20 working days for your request to become effective.

Retention and Disposal of Personal Data

EmpowerU strives not to maintain personal data for longer than necessary in order to fulfill the purposes for which it was collected. As a general rule, we store in our database:

  • donation and sales records for at least 7 years

  • personal particulars of event participants, campaign supporters, volunteers, and mailing list subscribers for 3 years

  • unsuccessful applications for job, volunteering and programme activities for 6 months

  • All information is disposed of by secure means.

 Access to and Changes to Your Personal Data

​Under the Hong Kong Personal Data (Privacy) Ordinance, you have the right to request access to and correction of your personal data that is held by us. If you wish to access or correct your personal data, please make such requests in writing by sending an email to Lindsay Ernst, Director of EmpowerU, at

EmpowerU endeavors to process the request within 40 calendar days of receipt. A fee of HK$1 per page of hard copy documents provided will be charged. The fee is to cover the direct costs incurred by EmpowerU in complying with the request. 


Any information provided to EmpowerU by users of our website is held with the utmost care and security, and will not be used in ways other than as set forth in this Privacy Statement and/or the relevant personal information collection statement, or in accordance with the prior consent of the relevant individual. EmpowerU employs a range of techniques and security measures to protect the information maintained on our system from loss, misuse, unauthorized access or disclosure, alteration, or destruction. WHILE EmpowerU ENDEAVORS TO TAKE ALL REASONABLE AND NECESSARY STEPS TO SECURELY HANDLE AND MAINTAIN OUR DATABASE, WE CANNOT GUARANTEE THE SECURITY OF THE INFORMATION AND THEREFORE ASSUME NO RESPONSIBILITY AND DISCLAIM ALL LIABILITY IN THIS REGARD.


EmpowerU's  website contains links to other sites operated by third parties. We cannot be responsible for and have no control over the privacy policies or the content of these websites.

Disclosure of Personal Data for Legal Purposes

EmpowerU reserves the right to disclose any personal data if so required or permitted by law.



We may make changes to this Privacy Statement from time to time. The amended Privacy Statement applies from the date it is posted on our site and will govern the way in which we collect and use personal data from the date of the change. However, if we intend to use your personal data for a new purpose not directly related to the original purpose of collection (as specified in the relevant personal information collection statement provided to you), then we will obtain your consent prior to such new use.

 Your Acceptance of This Statement

 By using our sites, you consent to the collection and use of information by EmpowerU in accordance with this Statement. If you do not agree to this Statement, please do not use our sites.

This Statement was last updated on 1 March 2021.

Contact Us:

This website is owned by EmpowerU . Please feel free to contact us via email at

Personal Information Collection Statement

EmpowerU (“EmpowerU ”) collects and uses your personal data in accordance with the Personal Data (Privacy) Ordinance.



Your personal data is collected by EmpowerU for the purposes of:

1.   Processing, administering and communicating with you regarding any donations made by you to EmpowerU / your application to attend an event, programme or activity organized by EmpowerU / any volunteering activities that you have applied for or participated in that are held or administered by EmpowerU / your subscription to the newsletter or other publications released by EmpowerU / your application to an employment opportunity at EmpowerU;

2.   Conducting research and generating statistics to enhance EmpowerU's  services and activities;

3. Communicating with you in response to any queries or complaints submitted by you or in relation to your donations or application to an event, programme, volunteering or employment opportunity;

4. Informing you (subject to your consent) of EmpowerU's  campaigns, activities and fundraising appeals;

5. Complying with applicable laws or regulations.

Transfer and Disclosure

EmpowerU shall only transfer and disclose your personal data to service providers (within or outside Hong Kong) of EmpowerU to enable them to send to you (subject to your consent) marketing materials described in paragraph 4 above solely on behalf of EmpowerU , and to provide back-end, administrative, communication, or IT services to EmpowerU (including but not limited to payment gateways for credit card processing, research companies for donor and participant satisfaction surveys). EmpowerU does not provide your personal data to any third party for the purposes of enabling that third party to market its own products or services to you.


Mandatory Information

You must provide the information marked with an asterisk on the online form (*), or otherwise specified as “required”. If you do not provide this information to us, then we may not be able to process or administer your donations or applications.

Access and Correction of Data

You have the right to request access to or correction of your personal data held by EmpowerU. If you wish to access or correct your personal data, please make such requests in writing by sending an email to Lindsay Ernst, Director of EmpowerU, at



EmpowerU cannot use your personal data without your prior consent for the purposes of providing you with marketing materials. By submitting the online form, you indicate your agreement to the use of your name and contact information for direct marketing purposes in accordance with paragraph 4 above, unless you ticked one of the boxes indicating that you object to such use.

If you do not wish to receive our email updates, kindly let us know by emailing to

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